The Mercury Blogs: <data:blog.pageTitle/>

Thursday, September 29, 2011

Insurance Convergence: Why pet sushi is tasty and casual Wednesdays are weak

For the 30-second headache that is the typical commercial -- welcome to Commercial Hater.

It’s your classic case of good commercial/bad commercial here. So which do
you want first, the good, the bad or the funky?

OK, let’s get lame with it first.

State Farm: "Magic Jingle Casual Wednesdays”

I actually like the jingle concept as a lasting branding mechanism with legs, but I wish these goofuses weren’t privy to it.

Not really buying into this spot as a car-jacking likely destination, but whatever. They should have shot this in Trenton. And Bill Lumbergh only works if his workers look like they are old enough to have real jobs.

These guys wish for an intern… they look like the interns. And what I absolutely hate the most is when this goofball puffs chests with Lumbergh. Get back in there and finish your TPS reports. You can wear your jeans on Friday like everyone else.

Geico: "Sushi – Easier Way to Save”

Sorry squirt, you just missed them!

For someone that has just started trying sushi – and don’t tell me California rolls don’t count, because they tasted fishy – this commercial is fantastic.

The comedic timing is great, and hey – it’s a more thrilling end than the fishes’ eventual demise down the toilet. Captain Stewie and Little Miss Neptune, you will always be remembered. Bet ya didn’t catch their names the first time watching, did you? Anyway, it’s a quirky way to push saving money, albeit to a household that looks like it doesn’t have too much of a problem. Maybe that’s what makes it so funny… or maybe it’s Maybelline.

Research project – does Maybelline still exist?

And don’t worry, I haven’t forgotten the funky!

State Farm: "Jingle Hot Tub Remix”

State Farm, you’ve redeemed yourself! Now can I get a hot tub!?

Labels: , , , , , , , ,

2 Comments:

Anonymous Anonymous said...

California rolls are not sushi. Sushi comes from Japan, not the West Coast! Regardless, love the 'Hate,' Butters! --Your N. Hanover St. Replacement

October 26, 2011 5:17 PM 
Anonymous Anonymous said...

In original Hot Tub commercial - Keep an eye on the remote control.

November 14, 2011 12:29 PM 

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


View My Stats